US Identity Shield Privacy Policy

Updated: October 20, 2009

US Identity Shield Visitor Privacy Policy

US Identity Shield was created to help you protect yourself against the fastest growing crime in the US - Identity Theft. Our Mission: To search, identify and communicate information to a consumer for the benefit of eliminating identity theft risk. If while using our identity protection service an identity theft occurs, we will help our consumer with restoring their identity.

Identity theft is estimated to cost consumers and companies close to a trillion dollars a year. In response, US Identity Shield provides you with the best possible solution to monitor and protect your identity. We provide this privacy policy so we may inform you about our company privacy practices, including 1) our practices as they pertain to our corporate website located at www.USIdentityShield.com ("Website"), and 2) our practices that apply when you purchase one of our products or services.

What information do we collect when you visit our Website or order our products and services, and how do we use it?

Generally, we collect information about you in order to operate our business, provide the products and services you order, improve those products, services and our Website, enhance your user experience, and/or provide you with information regarding our products and services and other special offers that we think may be of interest to you.

Personally Identifiable Information

We collect Personally Identifiable Information ("PII") from you when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. For example, we collect PII:

• When you purchase our products and services, we will collect your PII in order to verify your identity, including your name, address, email address, social security number and date of birth.
• When you purchase our products and services, we also collect your PII in order to facilitate your purchase, including your name, address, email address, telephone number, and credit card number or other payment information.
• When you provide us with your email address in order to join our mailing list, we will send you email messages in order to notify you about important functionality changes to the Website, new services, and special offers we think you will find valuable.
• When you call our customer service department at 800-588-5572 or contact us through email at; Email us: customercare@usidentityshield.com (e.g., to ask us a question about an order you've already placed, or to ask us to remove any of your PII that we have from our database), we will collect PII in order to help us answer your question or facilitate your request, including: your name, your email address, your telephone number, the order date, and the order number, if applicable.

Non-Personally Identifiable Information

We collect Non-Personally Identifiable Information ("Non-PII") from visitors to this Website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer's operating system.

Cookies and Web Beacons

We use "cookies" on this Website. Cookies are small text files that contain a string of alphanumeric characters. A persistent cookie remains on your hard drive for an extended period of time, while a session cookie is erased when you close your Internet browser at the end of your web surfing session. We use both persistent cookies and session cookies to help us manage this Website. For example, cookies help us customize your experience on our Website. Our cookies are sometimes linked to PII to provide you with a customized user experience. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.

We also use web beacons (also known as "1X1 pixels" or "clear GIFs") on this Website. Web beacons are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. We use web beacons to improve our understanding of Website traffic, visitor behavior, and response to promotional campaigns, as a supplement to our server logs and other methods of traffic and response measurement. We may also implement web beacons provided by other companies. We do not store personally identifiable information in web beacons. For more information about cookies and web beacons please visit www.allaboutcookies.org/cookies/.

Disclosure of Personal Information to Third parties?

We do not sell, lease or rent your information collected on the Website other than as disclosed here in this privacy statement. We may disclose PII to third parties under the following circumstances:

• When trusted third party service providers perform processing and other services on our behalf, including, risk management for the purposes of fraud detection and prevention services surrounding a user's identity. Our service providers are obligated by contract to protect your information, and are prohibited from using your information except to provide such processing services;
• When you place an order with us, the product or service you've ordered may be provided by one or more of our third-party partners, and some or all of your information will be transferred to those partners. For example, if you sign up for our True Credit product, once we authenticate who you are and process payment, we pass your account number to our partners, and that tells our partners that you've paid for True Credit and enables you to create a login ID and password to their system. You may be asked to provide additional information to these partners. Please note that we are not responsible for and do not control the privacy practices of our partners. We encourage our visitors to be aware when they leave our Website and to read the privacy statements of each and every website that they visit.
• When you place an order with us, we may offer you a complimentary product from one of our partner companies. If you agree to purchase the product from our partner company, we will transfer your PII to that partner company in order to facilitate your purchase. Please note that these partners have their own websites which are governed by their own privacy policies;
• To establish, assert, or defend our legal rights and/or interests, or those of a third party;
• To respond to judicial proceeding, court order, legal process, and/or requests from government and law enforcement.
• To a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. In the event the Website goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your PII will likely be among the assets transferred. You will be notified via prominent notice on our Website for 30 days prior to any such change in ownership or control of your PII.

What security measures are in place to protect my information?

The security of your information is important to us, including but not limited to the PII collected via the Website. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of firewalls and encryption. For example, when you enter sensitive information (such as credit card number and/or your social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

If you have any questions about our security practices, please send an email to us at Email us: privacy@usidentityshield.com

Information Relating to Children

Our products and services are designed for those 18 years of age and older. We do not knowingly collect PII from anyone under the age of 18. If we are made aware that we have received PII from someone under 18, we will use reasonable efforts to remove that information from our records.

Links

This Website may contain links to other websites. These links do not necessarily constitute an endorsement of the linked websites, or the products and/or services offered on those websites. We are not responsible for and do not control the privacy practices of such other websites. We encourage our visitors to be aware when they leave our Website and to read the privacy statements of each and every website that they visit.

The Web site utilizes framing techniques to make it appear that the user is still on the site when the user is actually on a third party Web site for some of our products.

We use widgets on the Identity Shield Company Blog. Widgets support functions that require that you disclose certain PII given your choice of participation. This information is collected in many different ways such as emailing blog articles of interest to your friends, and posting them onto your social networking profile page (e.g., MySpace, Facebook). This information is only used for the purpose in which it is collected. These widgets utilize an import contacts feature to help you send a one-time email to your friend about a particular article on our blog. We make it easy for you to invite people from your email address books to join you on our Site. When you click on "share this", "import contacts" we will search your email address book to help you import your contacts to our site. You can then select who to send the particular article to. The article will come from the email you choose to enter.

Testimonials

You may choose to share your success story with others who visit the Website by providing your information via our Customer Service Online Request form - located at www.USIdentityShield.com. We take reasonable steps to remove any PII before posting it to the Website. For example, we only use initials rather than full names to respect your privacy. However, you should be aware that any PII you submit there may be read, collected, or used by others who visit that section of the Website.

Tell-A-Friend

If you choose to use our referral service to tell a friend about our site from a promotional email, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. The website only sends this automatic email and does not save the email address for other purposes.

Your friend may contact us at Email us: privacy@usidentityshield.com and request that we remove this information from our database.

Your consent

Our Website servers are located in the United States of America. By providing information via our Website, you consent to the transfer of such information to the USA and its storage and use as specified by this policy. If you do non agree to this privacy policy, you may not use this Website.

Changes to this Privacy Policy

This privacy policy is subject to change. If we make any material or substantive changes in the way that we use PII collected through this Website, we will post a clear and conspicuous notice of those changes on the Website and in this privacy policy. YOUR CONTINUED USE OF THE WEBSITE AFTER ANY SUCH MODIFICATION CONSTITUTES YOUR ACCEPTANCE OF THE MODIFIED POLICY.

Contact Information

For questions or concerns relating to privacy, please send us an email at Email us: privacy@usidentityshield.com. Alternatively, you may contact us at the address below.

US Identity Shield
Privacy Officer
600 Corporate Pointe, Suite 220
Culver City, CA 90230
800-588-5572